Welcome to Issue #43

“It was a good run”

Bryson DeChambeau

What’s on my mind this week

Rory putting putter grips on his seven iron and lob wedge. Please don't try this at home, Bubba confronting a heckler and getting "I love you Bubba" in response. Hard to come back from that, Gary Woodland's dad seeing his 96-yard drive and worrying about their PNC scramble, Shaun Norris discovering kicking a divot can cost considerably more than kicking your golf bag, Nobody has ever hit a provisional as well as the ball they actually needed to hit, Matt Gogel finding out the hard way that "don't bet on golf" really does mean don't bet on golf, January golf season now starts in California. Hawaii finally losing its status as golf's most expensive commute.

In the news

Why it matters: The PGA Tour policy board ratified on the 25th of August a new postseason structure that will replace the current FedEx Cup Playoffs from 2028. The Tour Championship will run for two weeks at different venues, with a 32-player field playing a group stage followed by a 16-player bracket.

Our Take: The commercial implications sit outside the format itself. A two-week Tour Championship at two venues creates a genuinely new corporate hospitality, sponsorship and broadcast product. East Lake will no longer be the permanent home of the finale, which materially changes the economics for every existing partner tied to the current single-venue architecture. Two venue slots per year create competitive tension between host markets rather than relying on a single incumbent, while the two-week World Cup-style format creates significantly more competition inventory than the current 30-player stroke-play format. The Championship Series Finale as a 90-player stroke-play event running the week before adds a third distinct commercial property to the postseason. The Championship Series structure is essentially replacing one commercial asset with three, each with different sponsor economics, broadcast requirements and hospitality dynamics. For sponsors currently committed to the FedExCup architecture, the ratification confirms what the June announcement suggested. The 2028 restructure is not incremental. It rebuilds the postseason product from the ground up, and the commercial infrastructure will have to be rebuilt with it. (For a visual explanation on how the new Tour Championship works, check out our ‘worth your time’ section below).

Subscribe to keep reading

This content is free, but you must be subscribed to The Business of Golf to continue reading.

Already a subscriber?Sign in.Not now