# The Business of Golf

> Golf is a $100+ billion global industry. We talk about the business side.

This file provides information about The Business of Golf to help large language models understand and reference this publication's content.

## Posts
- [Why Headlight's $22m RepSpark bet isn't really about the money](https://www.thebusinessofgolf.co/p/why-headlight-s-22m-repspark-bet-isn-t-really-about-the-money): Plus: The debt behind LIV's new lifeline, Topgolf's 10 million golfer pledge, and Callaway's tariff turnaround
- [Why the PGA of America bet on golf retail's missing infrastructure](https://www.thebusinessofgolf.co/p/why-the-pga-of-america-bet-on-golf-retail-s-missing-infrastructure): Exclusive: Meghann Butcher, founder of RepSpark, on the platform's strategic alignment with PGA
- [What Gleezy Dogs can teach you about entering a market](https://www.thebusinessofgolf.co/p/what-gleezy-dogs-can-teach-you-about-entering-a-market): Plus: Asian Tour realigns with the PGA and DP World Tours, Stripe becomes a Ryder Cup Worldwide Partner and Blitzer adds MyGolfSpy to his golf portfolio
- [When meaning becomes a competitive strategy](https://www.thebusinessofgolf.co/p/when-meaning-becomes-a-competitive-strategy): Plus: The R&A holds the line on prize money, a first Open outside the UK, and Golf Channel's creator bet
- [How golfers buy now, from first scroll to checkout](https://www.thebusinessofgolf.co/p/how-golfers-buy-now-from-first-scroll-to-checkout): Plus: LIV Golf preps for layoffs, Versant buys Full Swing for $530M, and Noteefy consolidates golf's operator stack
- [The commercial strategy behind the PGA Tour's restructure ](https://www.thebusinessofgolf.co/p/the-commercial-strategy-behind-the-pga-tour-s-restructure): Plus: ESPN's FedExCup deal, Sony repositions on Champions, and the lesson in Wimbledon's £64m purse
- [Why Old Tom Capital is backing golf's off-course economy](https://www.thebusinessofgolf.co/p/why-old-tom-capital-is-backing-golf-s-off-course-economy): Exclusive: Co-founder Evan Roosevelt on simulator growth, distribution alpha and a 50-million-person bet
- [Who owns the audience? The question reshaping sports sponsorship](https://www.thebusinessofgolf.co/p/who-owns-the-audience-the-question-reshaping-sports-sponsorship): Plus: The USGA delays the rollback to 2030, Escalante's Irish acquisition, and Rocket exits the Tour
- [What every golf brand can learn from Manors ](https://www.thebusinessofgolf.co/p/what-every-golf-brand-can-learn-from-manors): Exclusive: Co-founder Luke Davies on reinvention, building a creative engine and what comes next
- [Golf's hidden management academy](https://www.thebusinessofgolf.co/p/golf-s-hidden-management-academy): Plus: LPL makes golf its first sports partnership, Sentry moves its title, and the Bernabéu gets a new game
- [They built the audience. Now someone has to build the business.](https://www.thebusinessofgolf.co/p/they-built-the-audience-now-someone-has-to-build-the-business): Exclusive: Steve Strand on why YouTube golf needs broadcast economics and how Source Golf is building them
- [Inside LIV Golf's fight for survival](https://www.thebusinessofgolf.co/p/inside-liv-golf-s-fight-for-survival): Plus: The asterisk on golf's ratings spike, Palantir's warning to course tech, and TaylorMade goes biennial
- [Inside the caddie economy](https://www.thebusinessofgolf.co/p/inside-the-caddie-economy): Plus: Korea's biggest golf operator hits the market, the PGA Tour opens up its content rules, and GolfPass Travel goes live
- [The business of being Nelly Korda](https://www.thebusinessofgolf.co/p/the-business-of-being-nelly-korda): Plus: In this months Founder's Diary, Jared Doerfler shares his strategy behind Hanna Golf's limited drops.
- [McLaren Golf launched this week. But can it win fitting bays?](https://www.thebusinessofgolf.co/p/mclaren-golf-launched-this-week-but-can-it-win-fitting-bays): Plus: PIF pulls the plug, Sentry eyes Torrey Pines, record Women's Open purse.
- [22 million new golfers: inside the R&A's most ambitious plan yet](https://www.thebusinessofgolf.co/p/22-million-new-golfers-inside-the-r-a-s-most-ambitious-plan-yet): Plus: Has the Ryder Cup priced out its own fans?, restructuring moves at PGA Tour and PE's big bet on golf membership
- [The clock is ticking on Rory McIlroy's Nike contract](https://www.thebusinessofgolf.co/p/the-clock-is-ticking-on-rory-mcilroy-s-nike-contract): Plus: LIV Golf's future remains undecided, golf's $558 million pay packet and the Masters delivers golf's biggest TV audience
- [Why the Masters is the greatest brand in sport](https://www.thebusinessofgolf.co/p/why-the-masters-is-the-greatest-brand-in-sport): Plus: In our second Founder's Diary, Jared Doerfler shares the challenges of bringing new products to market
- [Golf is changing at the top](https://www.thebusinessofgolf.co/p/golf-is-changing-at-the-top): The R&A's six-year consulting deal signals something bigger than a sponsorship
- [The algorithm is running your golf club](https://www.thebusinessofgolf.co/p/the-algorithm-is-running-your-golf-club): Inside the technology shift changing how courses operate, compete, and get valued
- [The logo on the tour bag used to be enough](https://www.thebusinessofgolf.co/p/the-logo-on-the-tour-bag-used-to-be-enough): Why creative direction is becoming one of golf's most valuable commercial assets
- [How does Titleist keep winning without making noise?](https://www.thebusinessofgolf.co/p/how-does-titleist-keeps-winning-without-making-noise): Plus: In our first Founder's Diary, Jared Doerfler shares what it really takes to build a putter company from scratch
- [The one equity move that bought marketing, content production, and audience reach - all at once](https://www.thebusinessofgolf.co/p/the-one-equity-move-that-bought-marketing-content-production-and-audience-reach-all-at-once): Exclusive: Travis Miller on relaunching legacy brand Northwestern Golf